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Let’s talk about your students for a sec. When you release an e-course you eagerly wait for the rave reviews to come in.
But what if it doesn’t happen like you expected?
When you pour all of your heart and soul into a program, deliver SO much value, you are really attached to the program, and the impact that it could potentially have on the lives of your students.
That being said, not every single student who takes your program is going to be a runaway success. And it can eat away at your confidence and potentially make you question or doubt yourself along the way.
I don’t want to see you do that, because I know you show up with value, generosity, and truly deliver the best of yourself. But even when you do that, there are still gonna be students who don’t get the outcomes that they might dream about and that you dream about for them.
So let’s dive into those three different types of students, so you can better understand how people go about moving through your programs.
#1: The Dreamy Students
They’re the ones who sign up and enrol into the program, they log in, they move through it at a reasonably fast pace. Not only do they consume all of the material, they also take action. And the results from that is a serious lovefest!
For your students, they feel amazing because they have taken action, and from action comes transformation. The best way to create a different outcome, is to take a different path forward. And when they take your program, consume the material, and actually implement it, that really is the recipe for success!
It’s not complicated, but not everybody is going to do that. Part of what’s so amazing about the students who fall in this category is that it also feels really amazing for YOU. They’re the ones who come back with the testimonials that give you the warm fuzzies all over, and who shout from the rooftops about how amazing and extraordinary your program is!
#2: The Sort-of’s
These are the students who enrol in your program, they log in and they consume the material, they actually go through the content, but they don’t take action. So in other words, they aren’t the implementers. They’ve derived value in the sense that they learned something new.
They would have had the transformation as far as their knowledge base, but in terms of what their outer and inner reality looks like, it’s not necessarily going to be that much different from when they started. Because again, the results come from taking action. Just consuming knowledge isn’t enough on its own to create the new outcomes that your students are looking for.
These students come about in different ways. They may be coming from a place where they just aren’t ready to implement yet. Maybe they’re planning to start up a side hustle from their 9-5, but truthfully, until their little munchkin has a couple more hours of care during the week, they feel they aren’t ready for it. And that’s a personal choice for people to decide on their priorities, and where they’re at.
There are other people who aren’t ready to take action more because of mindset issues. There’s a lot of resistance, fear, worry, and anxiety that comes up around taking a step forward in order to create a new reality. They’re afraid for a totally different reason in terms of taking action.
The bottom line is, it’s not our place to judge what’s valuable and worthwhile. Yes, we want to create amazing transformations for our students, but we also need to understand that their journey and their world is not always going to be in the same place as the students who are ready to show up and take action.
And although we might not get the same kind of testimonials from these students, you need to just remember that they’re in a different part of their journey. It doesn’t mean they’re hating on you, or thinking “what a complete waste of my money”. In fact, most of the people who move through these programs don’t wind up thinking that at all!
#3: The MIA Students
These are the people who sign up, they enrol, and…that’s it. If they even know where their login information is, they still don’t even log in, they don’t really look at the video content.
And you might say to yourself, “why would someone do that?” Well, at that stage, where that person is in their own personal journey and in their life, they’re ready to buy the dream of that transformation and what’s possible, but they’re not ready to buy the method.
They’re not ready to go out and consume and learn how things can be different, what they need to do differently, and then take action on top of that. They’re just not really there yet. They are at a point in their journey where they’re only ready to buy the dream.
And again, I want you to understand, that when you have students that fall into this category, you don’t need to feel terrible about yourself, or think things like, “clearly I must have hit them over the head with some kind of sledgehammer of urgency and scarcity, that’s the only reason they bought, and I’m such a scammer because I took their money”.
Just no. That is NOT what it’s about.
We want to give them space and room to recognize that as your students come into your programs, they’re going to be at different places in their lives.
And even if they don’t fall into category #1, where they create huge transformation, guess what? That doesn’t mean they hate you! That doesn’t mean there’s no value to your program, and it doesn’t mean that there was no point in that person taking that program.
So there you have it. Those are the three types of people who take your course. I really hope that helps you a little bit in terms of not beating yourself up too much if you find that there are students who you never hear from, or you don’t really get much engagement from.
That’s just part of the process. And your focus is on showing up, delivering extraordinary value, and showing people the way so that when they are ready to implement, the transformation will happen.
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