Let’s talk about the concept of “urgency”.
A lot of times when we’re coming from an authentic, heart-centered place of selling the idea of using urgency in order to sell our offers can sometimes feel…..a little icky.
We want people to buy because they’re interested in buying our product, they can see the value and the benefits.
We do NOT want to people to buy because we’re clobbering them over the head and FORCING them to do something they don’t want to do.
Go ahead and watch the video or read below – whatever tickles you happy!
Misunderstanding What Urgency Is All About
So I want to share a wee story with you. One day, I opened my email and I saw a message from someone who was talking about the fact that they would never use urgency to sell because they felt then that all of these people who were buying the program were going to have absolutely no benefit from it.
*blink* I drew back in horror, for reals. I thought… “Oh my goodness! Buying out of urgency doesn’t mean that people have no interest in your product or will derive no value from it!”
That’s actually a big fat misunderstanding of what the purpose of urgency is about. When you can understand the subtle distinction of how to view it, you will feel a whole lot better about using urgency. Pinky promise!
Why you NEED to use Urgency
So here’s the thing–having a set deadline by when people need to make a decision is not about trying to be manipulative, it’s encouraging people to make a choice. And this is super duper important–as human beings, we will always put off making choices whenever we can.
So if a choice involves some kind of change for us there also tends to be a lot of fear. As much as we want new outcome change can bring, we’re also scared.
So when you create urgency, you’re just encouraging people to make a choice, yes or no. Either choice. And that’s how I want you to think about it.
You are there to support them and help them make the right decision for themselves.
It doesn’t matter which choice they make, whether they say yes to your program or no to your program.
The key is you want to actually support them in making that call.
In other words, hold out your hand so they can jump off that fence. So that is how I encourage you to view urgency.
My Fav Tool To Create a Sense of Urgency
Now what I want to do is share with you my FAVORITE tool that’s completely free, to bolster up how your urgency works for you.
Hands down, one of the best things to use is a countdown timer. Whenever there is a visual time-ticker in front of you, even if you are aware of this effect and how strong it can pull you (it’s impossible to NOT be pulled by it, let’s face it!), they work very VERY well, and can significantly increase your conversions.
My favorite tool to use in your emails that you send out for a specific date deadline is a tool called “motion mail app”.
Let’s take a look, shall we? Now if you want me to walk you through it visually, just watch the video above 😉
- Go to motionmailapp.com and create an account
- Once you’re in, click the “Create Timer” option to create your timer, and you’ll see you have 4 different options of how you want it to look. You pick based on what feels right to you based on your brand.
- Give your timer a name, set up an end date, and a time. So maybe it’s gonna be 11:59pm PST. Scroll down to see a preview of what it looks like.The wonderful thing about motion mail app is that you can create a branded timer. And by that I mean, you can use your own brand colours, or any colour that excites you. Annnnything you want. And of course, not to worry, you can change the text colour as well. So play around with that, pick something that feels right and consistent to you. You can also play around with the font and size of it.
- When you’re done, click “save this timer”, go back to the main dashboard, scroll down, and click “copy embed code”. It’ll automatically copy the HTML code to your clipboard.
- Then you mosey on over to your email autoresponder (Mailchimp, Aweber, Getresponse, whatever). Go into the email that you want to send (you may need to toggle over to the HTML view or add an HTML section), and paste the code in there. You don’t need to do anything to the code other than paste it in.
If you’re not quite sure where the option is to place the code in your mail program, just reach out to your email service provider and let them know you just want to place this little piece of HTML code for your timer in your email and ask them how to do it. They’ll hook you up.
I hope you found that helpful. If you did, be a dear and share using the buttons below (your biz besties will thank you ;))